To succeed in business you must have a solid digital marketing plan. If you are launching a start up this year or you are already in business but are not utilizing digital marketing, it is crucial to get a marketing strategy in place right away.

Setting a budget is very important and it is best that you optimize one marketing channel at a time to see what your ROI will be, and then you can decide what channel is best for your strategy and needs. That said, based on current trends and research, there is no doubt that Facebook is the leader when it comes marketing your products or services online.

Here are the 8 great reasons why it makes the most sense to use Facebook for your advertising.

Targeted Audiences

Facebook’s advertising platform allows you to pinpoint target the precise demographic you feel is right for you product or service. Understanding your customers will certainly help you achieve a successful marketing campaign on the social giant. You can choose a variety of target specific factors like age, sex, location, interests, and so on. No wonder Facebook is so effective!

Minimum Cost for Maximum Visibility

There are literally billions of users on Facebook readily available to advertisers. For this reason, the conversion rates can be significantly higher than Google AdWords, but the cost is significantly less due to the fact that people spend so much time on Facebook. You do not have to search for an audience, they are already there.

Early Brand Awareness

Facebook can work like a well oiled PR machine if managed correctly. Facebook’s Brand Awareness ad objective uses real-time proxy metrics to provide brands with maximum exposure to users. Getting started as soon as possible can ensure that your campaigns have a bigger audience later down the road. You want to constantly be in front of potential buyers so they become acquainted with your brand.

Facebook Live

This has quickly become one of the most effective marketing tools that Facebook offers, and it’s free. Consumers enjoy knowing who you are just as much as you want to know who they are. Providing a behind the scenes look into your daily business is a great way to build trust and loyalty with your customers. Facebook Live is also a great way to promote events and provide sneak previews of new updates or products. Don’t be shy, let your customer into your world.


With over one billion active users, Facebook Messenger is a great way to communicate with your customers. Brands are beginning to learn how to effectively sell to Facebook users through messenger. With chatbots, you will soon able to create structured messages including links, images, and call to action buttons.

Quick and Efficient Feedback

Time is perhaps the most valuable asset in business. This is why it is important to engage your customers on Facebook to learn and understand their needs, wants, desires, and complaints. Having a direct line of communication is key to growing a successful business. Ask them questions by posting status updates. Create surveys. Ask them what they like and don’t like about your products to determine if what you are offering is what they truly want and need.

Consumer Psychology

Everyone has a voice on Facebook, which is a huge advantage to brands. If you listen to your audience and carefully watch how they interact with your posts you can learn a lot about their behaviors. You can also visit your competitors’ pages to see what they are doing right, or more importantly, what they are doing wrong. 9 out of 10 people consider the words of their peers during the buying process. Let your customers do the talking for you.

Facebook is Steadily Growing

The number of users on Facebook has nearly doubled in the last four years, and it isn’t showing any signs of slowing down. As more and more users engage with the social platform, the cost to advertise on Facebook should continue to fall. That is why it is a better time than ever to begin marketing your products and services on Facebook. Don’t get left behind!