About Us

What we do and how we do it.

DURST LOCONTO, LLC was founded by Christopher Durst and Will Loconto in 2018 to help businesses Grow, Scale, and Thrive, using a combination of highly effective social branding strategies, audience-targeted ads, and buyer-intent keyword campaigns.

Whether your desire is to make $10,000 per month or $1 million, DURST LOCONTO can help you achieve your goals by driving thousands of qualified leads and buyers to your inbox or website every month.

Schedule a FREE STRATEGY SESSION today to learn how DURST LOCONTO can position your business for long-term success.

Christopher Durst

     

As Co-founder and CEO of DURST LOCONTO, LLC, Christopher’s primary focus is delivering results. By leveraging proprietary branding techniques and a personable approach to campaign and ad development, Christopher and his team are able to design highly effective messaging and marketing strategies that resonate with potential buyers. This engagement model has proven successful for nearly 25 years.

Widely known for his success as a serial and digital entrepreneur, Christopher is also regarded as a celebrity music photographer, fine art painter, event producer, and former concert promoter.

In 1993, Christopher cofounded Small World Productions. By 1995, SMP had grown to be one of the largest EDM companies in the United States. Over the next 10 years, Christopher would launch a network of event-focused companies that produced concerts, clubs, film festivals, premiers, product launches, corporate events, weddings, and private parties.

Additionally, Christopher cofounded Small World Studios in 1997, producing a mixed genre of emerging artists. In 1999, he launched MEM, providing artist development and management services. One year later in 2000, he cofounded Unanimity Clothing, the first high-end fashion, action sports clothing line.

Christopher refocused his attention in 2008 and began pursuing a career in photography. By 2009, Christopher was photographing some of the most recognized names in music, including Willie Nelson, Lady Gaga, Justin Bieber, and Stevie Wonder, just to name a few. His photography has been acquired by an array of notable people, and continues to be exhibited around the world.

In 2013, Christopher partnered with EUE/Sokolow Entertainment for a reality television series titled, “Backstage Pass”, which showcased his life as a touring photographer. At the same time, a documentary production titled, “Into the Light”, began filming, focusing more on his ‘double life’ as a father and photographer.

Realizing a gap in the market, Christopher launched ImageryNation in 2013, providing licensing and catalog services for recording artists. This venture was followed closely by LegacySpec in 2016, which focused more on branding. Both ventures were acquired.

Christopher retired from photography in 2017, choosing a more settled life with his daughters. Shortly thereafter, he began pursuing his passion for painting large-canvas, abstract works; He is currently preparing his debut exhibition scheduled for mid 2019.

In 2018, Christopher formed a joint venture with longtime friend and industry veteran, Will Loconto, to launch JUXTA Inc, a revolutionary marketing and advertising partner for recording artists and brands. Upon launching, they quickly realized that their diverse professional experience, collective proprietary techniques, and mutual love for helping people, could be offered in a broader, more effective way to drive exposure and revenue for people and businesses…hence the birth of DURST LOCONTO.

Christopher currently resides in Austin, Texas with his two daughters.

 

Will Loconto

       

As Co-founder and President of DURST LOCONTO, LLC, Will’s primary focus is delivering results through a diverse range of collaborative technologies, front-end and back-end strategies, and high converting sales funnels. His ability to maximize conversion rates and client ROI is a direct result of his innate understanding and experience in working with lead technology.

Will was CEO and Director of 3x5 Health/Argus One Systems Corporation, delivering real-time point-of-care decision support software, enabling private and public health entities to monitor, rapidly detect, and respond to outbreaks and health events.

Highly regarded for his success as a software and digital entrepreneur, Will is also internationally known as an accomplished music producer, touring musician, and game developer; His band T-4-2 was signed to Columbia Records, and he performed with the platinum-selling group, Information Society.

Complimenting his work in popular music he has contributed to many high-profile video game projects including Rayman Raving Rabbids, Aliens vs. Predator 2: Primal Hunt, American McGee's Alice, X-Men: The Official Game, and Big Hero 6: Battle in the Bay. Will’s work has also been heard on tv shows including American Ninja Warrior, Building Alaska, NFL Total Access, and Hap and Leonard.

Will has spent over thirty years in the music and software industries. He served as Audio Director at the videogame company Ion Storm and some of the time there is recounted in the book, Masters of Doom by David Kushner and in the PC Gamer Magazine feature The History of Ion Storm by Rick Lane. He was later Co-Founder and Audio Director at Third Law Interactive, as well as running his own audio production company for over a decade. Will has been a featured lecturer at Southern Methodist University’s Guildhall and The Art Institute of Austin.

Will was one of the top Photon (the first laser tag game) players in the world and in 1986 appeared on ABC’s news show 20/20 and in Seventeen Magazine.

In 2018, Will formed a joint venture with longtime friend and industry veteran, Christopher Durst, to launch JUXTA Inc, a revolutionary marketing and advertising partner for recording artists and brands. Upon launching, they quickly realized that their diverse professional experience, collective proprietary techniques, and mutual love for helping people, could be offered in a broader, more effective way to drive exposure and revenue for people and businesses…hence the birth of DURST LOCONTO.

Will lives in Austin, Texas with his wife, Michelle, and their three children.